Are you a small business or a new startup struggling to drive traffic to your website and increase sales? Have you tried everything, but nothing seems to be working? There’s a ton of bad advice and online content out there on the many different ways to boost your web presence so that it’s become difficult to sift through the sea of information and find out what works and what doesn’t.
Your website is the cornerstone of your online marketing efforts. It’s generally the first impression a customer has of you and your business, so you want to make a great impression. Wanting to make a great impression is especially true for startups and small businesses – you depend on that traffic to generate sales, right? So, to make a great impression, you need a remarkable website that visitors will enjoy navigating and can easily find for what they’re looking. If you mess up the website, you’ll have difficulty driving enough traffic to your site for your business to survive and thrive.
Perhaps you’ve already been successful at presenting yourself on social media platforms and other websites, but it will all be in vain if your website does not provide an optimal experience for visitors. Building a site can be a difficult concept to grasp, and it can be unforgiving if you have no experience in this field. Fortunately, here at NetGrid Media, we have experienced web designers and developers, and we have the expertise and the know-how, so you don’t have to. Our excellence in service will directly and positively impact the number of leads you attract, and in turn, the sales you will begin to generate through your website.
Let’s take a look at some of the mistakes people make with website design, which may potentially end up damaging your brand in the long run.
1. Don't Go Off Grid
There is no doubt you have seen websites with a chaotic layout. There appears to be no consideration for symmetry or any order. In most cases, the problem can be solved by using a grid for the design. There are some cases when an asymmetric and seemingly random arrangement can be beneficial for some websites. However, there is always a great deal of attention placed into those designs, and they usually have an already thriving business. However, this is not the case for the majority of companies that use their website to maximize the number of leads generated. Here, at NetGrid Media, we know that the key is simplicity so the site is aesthetically appealing and visitors can navigate through the website with ease.
2. No Thought to Color Choice
Color choice is where almost all newcomers go wrong. Choosing what colors to use to accentuate different areas of your website may seem like an easy task, but there is both a science and an art to it. Without professional help, at best; your site will look bland, at worst; it will make the page look too busy, and anything on the page will be difficult to find. Our talented and creative website designers at NetGrid Media will ensure that the colors will not only allow your website to stand out from all the rest, but it will also be pleasant for users to look at and navigate.
3. Difficult to Navigate
Now you have a great layout, and your site has attractive color coordination, but what happens when visitors to your site want to look around? Visitors ease of navigating your website is just as important as making it easy for them to find the site in the first place. Without a proper system in place, it is highly likely that any visitors will leave as soon as they reach your landing page because they’ll feel confused and don’t know where to go. You want your navigation to be comprehensible and inviting, but not overwhelming. Sometimes the drop-down menu offers so many options that it confuses the user. Ideally, your navigation should be concise and all-encompassing. Easier said than done, but we can streamline your content to ensure it is pleasing to the eye for the visitor and they can find what they’re looking for with ease.
4. Choosing the Wrong Font
Website users interact with your website through written text. That being said, it is essential to select the correct font. More often than not, startups don’t consider this and go for the first option available and stick with the default font. However, by carefully going through the different fonts, you have the opportunity to choose a font that will not only be pleasing to read but will become associated with your website and your brand.
5. Not Optimized for Mobile Phones
If you build your website with only desktop users in mind, you are alienating all the other users out there who use their smartphones to surf the Net. We’ve all reached a website at some point in our lives that appears obvious it is not optimized for mobile use, so you don’t spend more than a second on it, because it looks terrible. Our Charlotte based web design service will ensure that your website is visually appealing, simple to navigate and effortless to read on any device, so you can ensure you’re taking advantage of the whole population!
NetGrid Media is located in Charlotte, North Carolina and is here to help take the stress out of website design. We are committed to solving all your web design needs, and we will first consult with you to determine what you precisely need before we explain how we can assist you in growing your business.
Contact us directly for a consultation, by email or phone so we can work together to optimize your site and boost traffic immediately. With NetGrid Media working side-by-side with you – the sky’s the limit!